The Print Event 2019 Conference Recap
The overwhelming sentiment among attendees was that the fatigue and flatline of digital marketing has become a major challenge. Studies prove that customers now actively tune out online advertising. Then, add to the mix General Data Protection Regulation (GDPR), ad blocker popularity, stricter privacy filters – and a brand’s ability to reach and activate customers online is becoming much more difficult.
That’s where print has emerged – or more appropriately reemerged – as a powerful channel to engage customers. And from the conference preamble to the closing remarks, industry experts presented strategies to capitalize on print as a profit-driving marketing channel.
So why is print marketing so effective? Well, for starters it has an impact that digital just can’t realize. Here is just a sampling of the benefits that industry experts cited in sessions.
Print Marketing is:
- Inherently showable and shareable
- Unbound by screen size
- Tangible and has perceived value
- Unignorable and has staying power
- Unique and unexpected
A huge hit at the Modern Postcard booth was our new trigger marketing solution, Modern iO. This program allows brands to retarget their website visitors with postcard mailers – in a privacy-compliant manner. Our clients are seeing astronomical response rates with their Modern iO campaigns. The timeliness and relevance of a print marketing piece placed in the hands of an individual who recently visited that brand’s website is unmatched.
Modern Postcard is proud to be a founding sponsor of this important educational conference and we are looking forward to next year’s Print Event in Minneapolis in 2020. No doubt there will be even newer and more innovative strategies to share about aligning print to the buying journey.
By The Marketing Team, Modern Postcard
Call a Direct Marketing Specialist at 800.959.8365