Print Marketing Advice and Ideas
Choosing Color in Direct Mail Design: Purple Edition
While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design that will grab your audience’s attention long enough for them to...
5 Summer Print Promotions to Spark New Business
As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months....
A Love Affair with Quality: Meet Modern’s Digital Imaging Department
With over 75 years of combined experience, Modern’s Digital Imaging Department is one of many instrumental components to our production process. This team of image perfectionists is invested in making both your marketing pieces and your business...
Choosing Color in Direct Mail Design: Red Edition
When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a...
Choosing Color in Direct Mail Design: Orange Edition
When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you...
The Craftspeople of Modern Postcard
The employees in our Press Department boast an average tenure of over 20 years each. These artisans can often be found looking through a loop at press sheets under calibrated lighting to ensure their product is top notch and reflective of their...
No In-House Creative Team? Modern Has You Covered.
Not every entrepreneur – or every company – has the luxury of a full, in-house creative marketing team. We're talking marketers, copywriters, art directors, designers, photographers and more. Sometimes, you're a one-person show, needing creative...
Modern’s Top 3 Bestsellers + Tips to Get the Most Bang for Your Buck
With over 70 products and limitless custom options in the Modern Postcard line-up, our top 3 bestsellers come as no big surprise. They’re our longest running products that still outperform newer products when it comes to order frequency. Which...
Our Color Experts Want To Save You Time
Color management can be time consuming and cumbersome if it’s not a part of your daily routine. But it’s a needed step when printing, and we have the resources here to help! We’ve improved our workflow so we can now accept your files as you have...