Modern Marketing Trends & Insights
Tracking Response and ROI for Your Mail Campaigns
One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response rates ranging between 4.9-9%...
Study: The Impact of Reading Print
Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...
Customer Spotlight: Kelly Klee Contributes Their Success to Creating a Unique Service and Targeting the Right Audience
After growing tired of the poor options provided by insurance companies for individuals with high-end homes and the lack of personalized care, Kelly Klee CEO and Founder Jon Kelly saw a prime market opportunity. Having had bad experiences as a...
&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands
For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing Association (DMA) annual conference! We’ve been a proud exhibitor and print...
Customer Spotlight: KidsPark Reimagines the Traditional Childcare Business Model and Succeeds
New to California and frustrated by the inflexible hours of childcare, KidsPark CEO Debbie Milner started working on a bright idea during the late 1980s. She wanted to transform the rigid pay structure and hours of traditional daycare into a new...
Direct Mail Industry Findings: Our Review of The DMA Statistical Fact Book
Every year, marketing professionals specializing in single or multi-channel disciplines anxiously await the latest findings from The Data & Marketing Association (DMA) Statistical Fact Book, which is the industry’s ultimate resource for...
Modern’s Q3 Seasonal Calendar: Promo Ideas for Summertime to School Days
Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of festive direct mail...
The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant
Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate...
Modern’s Q2 Seasonal Calendar: Fresh Promo Ideas for Spring
Planning your print and digital marketing campaigns around spring and early summertime events can not only give your business the perfect reason to engage customers and increase sales, it can also help set it apart from competitors who aren’t...
