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Modern’s Q2 Seasonal Calendar: Fresh Promo Ideas for Spring

By Jessica Biondo, Marketing Communications Manager, Modern Postcard

Planning your print and digital marketing campaigns around spring and early summertime events can not only give your business the perfect reason to engage customers and increase sales, it can also help set it apart from competitors who aren’t launching timely advertising. If you are already running annual promotions for traditional U.S. holidays like Memorial Day and Father’s Day, try selecting one or two unique days to feature this season. From entertaining to eccentric, there are many noteworthy dates that can inspire celebratory promos, so your business can draw in-person crowds or online visits – or both! Note: you will find the download link near the end of this article.

Honor Special Recognition Days
Outside of customary or well-known holidays, there are specific dates that acknowledge major diseases, acts of kindness, nonprofit foundations and much more. Your business can easily shine a spotlight on a meaningful cause or give back to the local community with any commemorative day that aligns with your mission and values.

Here’s a sampling of some notable dates that take place April, May and June:
APR 17 | Tax Day
APR 19 | National Get to Know Your Customers Day
APR 22 | Earth Day
APR 25 | National Administrative Professionals Day
MAY 01 | May Day; Law Day
MAY 05 | Cinco de Mayo
MAY 06 | National Nurses Day
MAY 13 | Mother’s Day
MAY 25 | National Wine Day
MAY 28 | Memorial Day
JUN 01 | National Donut Day
JUN 06 | National Running Day
JUN 08 | National Best Friend Day
JUN 18 | International Picnic Day
JUN 17 | Father’s Day
JUN 30 | Social Media Day

Tips for Researching Holidays
So, how do you discover best-fit holidays and special observances to plan your business calendar around? Get started with some good online resources. We recommend timeanddate.com/holidays/us and foodimentary.com (specifically for national food holiday ideas). Pro Tip: be sure to fact check multiple online sources as there can be some contradictions for proper holiday names and exact dates. Once you have selected the best topics to feature for your business, host a brainstorming session on how they can help get new customers, increase sales, spread the word about a special cause – whatever aligns with your goals! Below, we have provided some expanded marketing concepts tailored to the first months of the year, but be sure to download the PDF for more ideas.

Earth Day | April 22
Now recognized in 192 countries, Earth Day is a global movement that is worthy of both participating in and promoting. Your business can create awareness by providing education to customers, making a green pledge, offering an eco-friendly freebie or including a special offer for helping the planet. It can be as simple as a company mission to print on responsibly-sourced paper (ask about our paper certifications and recycled card stock), or requesting that customers bring in used materials for recycling and/or donation. Incentives like free, reusable grocery bags and water tumblers – paired with stats about their positive impact on the earth – are effective ways to celebrate Earth Day and make a meaningful impression with prospects. For example, Starbucks has offered customers free coffee or tea on Earth Day for bringing in their reusable mugs.

Teacher Appreciation Week | May 7-11
Support educators in your community while simultaneously attracting them to your business. There are numerous ways to give teachers a financial break and show your appreciation, such as: free or discounted meals, clothing essentials, groceries, school supplies, wellness services and more. For example, retailer Anthropologie runs an annual promotion offering teachers 20% off with a valid teacher ID. Spread the word with a local postcard campaign and corresponding digital marketing efforts.

Welcome New Movers | All Season Long
Springtime is the busiest season for real estate agents and equally a great opportunity for local companies. According to Avrick Direct, consumers spend on average more than $9,000 on purchases within the first few months following a move. Your business can reach this first-rate group of prospects with the right mailing list, then reel them in with a killer offer. Create a highly-personalized direct mail campaign using Variable Data Printing that welcomes new movers with special savings – and turn relocated prospects into life-long customers.

Revitalize Your Marketing Inventory | All Season Long
Spring cleaning is for much more than your home. What about your old, dusty marketing materials? Recycle outdated messaging or designs and freshen up your collateral, including business cards, letterhead, folders and more! Impeccable brand awareness and presentation are the keys to success.

Want the full scoop on how to turn holidays into paydays?
Download our FREE Q2 Seasonal Promotion Calendar here.

Are you in a holi-daze and not sure where to start? Planning your marketing promotions calendar can get overwhelming. Contact Modern to help your business create a direct marketing strategy that helps get new customers year round. Call 800.959.8365 or visit modernpostcard.com

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