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Ask our Experts - "Or Current Resident" is a Mixed Bag

By Arnie Cohen, Senior Manager / Product Logistics, Modern Postcard

Question: What is your opinion on using “Or Current Resident” as part of the mail addressing??

Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every mail piece is delivered unless the address is vacant, it also has the appearance of being less personal. It’s hard to know how many recipients would care about that, but why take that chance. A better solution would be to first use our NCOALink® Change of Address service to identify people who have moved. If your business is more concerned about the address than the recipient, i.e. a pool service, neighborhood restaurant, etc., you can then replace the person’s name for just those moves with something generic like “The Pool Owner At” or “The Pizza Lover At”.

Arnie Cohen, Senior Manager / Product Logistics, with over 23 years of experience, Arnie's knowledge of the US Postal Service has helped businesses of all sizes effectively execute their mailings. He is now actively involved in the implementation of the new Postal Service Intelligent Mail Bar Code™ technology that will allow users to track their mail in real time. Arnie maintains a leadership role in both national and local mailing industry organizations.

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