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Direct Mail Advice and Ideas

Choosing Color in Direct Mail Design: Green Edition

Choosing Color in Direct Mail Design: Green Edition

You’re in luck! Green is the hue of choice in the next edition of our popular color series, which helps marketers and designers understand the psychological importance of color in not only print promotions, but digital too. After all, green is the...

Truths and Myths of Every Door Direct Mail

Truths and Myths of Every Door Direct Mail

For many businesses that rely on direct mail to drive revenue, there is some confusion about utilizing Every Door Direct Mail® (EDDM®) for mailings. Is it more cost effective? Does it get results? We’re breaking down the myths and truths of EDDM,...

Choosing Color in Direct Mail Design: Purple Edition

Choosing Color in Direct Mail Design: Purple Edition

While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design that will grab your audience’s attention long enough for them to...

Direct Mail is “On Fleek” with Millennials

Direct Mail is “On Fleek” with Millennials

“Sorry not sorry” to any online marketing devotees out there. Numerous studies show that direct mail advertising to millennials is extremely effective. Do I hear skepticism? Sure, it seems counterintuitive that a generation who grew up on computers...

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