Direct Mail Advice and Ideas
Choosing Color in Direct Mail Design: Blue Edition
Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements...
The Hidden Costs of DIY Mailing
Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive—this is where the danger lies. The inconspicuous issues for companies that do their own marketing mailings lie in the deals and discounts to which they didn’t...
How to Create Offers That Inspire Action
The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...
Hail to the King: Hierarchy in Direct Mail Design
Some would have you believe that content is always king. In the case of direct mail marketing, they’d be wrong. For this medium, the hierarchy of your design is often more important because without it no one is going to read all that great content....
Choosing Color in Direct Mail Design: Grayscale Edition
With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series....
9 Reasons Why Informed Delivery Should Be a No-Brainer for B2C Companies
Successful marketing is a mix of base hits and home runs. It's critical to find a balance between allocating resources toward a potentially large win while tending to the smaller wins that are proven to keep your business afloat. While the USPS®...
Transform Your Halloween Marketing into a Hallo-Win with Direct Mail
If your marketing prep style lies somewhere between holiday super planner and procrastinator, September is the time to ramp up for the heavy spending season by stocking up on products and crafting promotional plans. Popular celebrations like...
8 Direct Mail Fails and How to Avoid Them
Not every business lives and breathes direct mail quite like Modern Postcard. And that’s okay, because we likely aren’t experts in your field either. Since our team manages a plethora of marketing campaigns every day, we’ve seen the good and the...
The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant
Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate...