Modern Marketing Blog
Qualities to Look for In a Direct Mail Marketer
Direct mail marketing stands out as a vital strategy for businesses to engage customers amidst digital saturation. Choosing the right direct mail marketer is crucial for campaign success, focusing on a blend of creativity, strategic thinking, and...
USPS® Postage Discounts
USPS® Postage DiscountsFeatured Promotion The USPS has launched an exciting new promotion that you don't want to miss out on. Introducing the Tactile, Sensory, and Interactive (TSI) Mailpiece Engagement Promotion. This promotion encourages you to...
Let’s Celebrate National Postcard Week!
At Modern Postcard, we’re known for leveraging postcard campaigns to connect businesses with their audiences. Yet, the history of the postcard predates our company and the concept of Direct Mail Marketing by centuries.
7 Fundraising Tips with Direct Mail Marketing for Non-Profits
Fundraising is the lifeblood of Non-Profit organizations, enabling them to achieve their missions and make a meaningful impact on their communities. While there are countless fundraising tips for Non-Profits, Direct Mail Marketing remains a...
USPS News: 2024 Postage Rate Changes
The United States Postal Service (USPS®) notified the Postal Regulatory Commission (PRC) of changes to postal service rates effective January 21, 2024. As an independent organization, the PRC develops and implements a modern postal rate regulation...
The Power of Personalized Direct Mail: Create Campaigns that Resonate
Businesses can’t afford to overlook personalized direct mail marketing. Compared to the fleeting nature of online ads, direct mail offers a tactile, personal experience that truly stands out. By personalizing this communication, brands can foster...
4 Tips For Maximizing ROI with Corporate Marketing
Marketing is a core function of every business that is essential for engaging target audiences and generating leads. And while marketing is made up of many different strategies and tools, corporate marketing is perhaps one of the most...
Digital Marketing vs. Direct Mail Marketing Strategy: How to Integrate Both for Maximum Impact
Did you know that you don’t have to choose between digital marketing and direct mail?In the ever-evolving landscape of marketing, the budget and time tug-of-war between offline and digital methods poses a challenge for many businesses. The reach of...
Postcard Marketing 101: Tips and Strategies for Success
Postcard marketing has long been a reliable and effective strategy for reaching potential customers. In a digital age dominated by emails and social media, the tangible and personal nature of postcards remains a powerful and very effective...