Webinar – Advanced Data Services

The key to prospect list selection is finding out what your current customers look like and finding more people just like them! During this webinar, you’ll learn how to supercharge your next campaign without breaking the bank. This session teaches you about Predictive Modeling and House File Enhancements, as well as how to harness their power to boost your bottom line.

This webinar covers:

  • Introduction to predictive modeling and the Modern Analytics Program (MAP)
  • What you need in order to enroll in the program
  • An overview of the prospect profile and modeling process
  • Features and benefits of a custom profile and model build
  • Typical timelines, MAP pricing and real world examples
  • Making the most of your customer list with the Modern Enhancement Program (MEP)
  • What demographic and geographic elements you should include
  • Typical timelines and pricing associated with data append services