Marketing
4 Vital Components of Experience Marketing for Trade Shows
Monday, March 4, 2013Are you gearing up for a year of trade shows? Then you need a cohesive, experience marketing strategy.
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Stop Feeding the Fear
Wednesday, February 13, 2013The other night, I was watching the superbly frightening TV show, American Horror Story. And one of the characters said this, “The more you fear something, the more power you give it.”
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Know When to Act Like the Big Boys, and When Not To
Thursday, December 13, 2012How many small business marketers wish they had the brand power of Nike? That is, the ability to put just one little symbol on a billboard and know that every viewer will perfectly understand what the advertisement is for.
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Your Ad Campaign. Does It Have Legs?
Friday, December 7, 2012Coming up with an idea for an advertising campaign is no easy feat. You have to take into consideration your objectives, your competition, the marketplace, your target audience - the list goes on.
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Focus on the Transformation and Get More Clients
Monday, November 19, 2012When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it – is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren't.
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