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Marketing

The Human Side of Direct Mail

Christine Apodaca, Inside Sales Manager, Modern Postcard

Whether you're a fresh customer dialing our 1–800 number for the first time, or a much–loved client, our Customer Care Team values and embraces each customer as the lifeline of our business, never taking anyone for granted. On the phones, we work to keep things real and human–centered – also following our business philosophy to exceed customers' expectations in all we do. After all, it's our customers' experiences (and perception of their experiences) that matter most.

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Spring Cleaning: Check Your Office Email Etiquette

Jessica Biondo, Marketing Communications Associate, Modern Postcard

As professionals, we sometimes get lazy with our email etiquette at the workplace. Even worse, we often fall into O.C.D. – what I refer to as “Overly Comfortable Disorder.” Getting too casual with emails to your boss? Sending smiley faces in multiple emails per day? Forwarding on the daily chain email with cute pictures of kittens? We’re all guilty of not using the best office email etiquette 100% of the time – and that’s okay, because we’re human. However, it’s time to move forward and whip our business email communication back into shape. Even etiquette legend Emily Post would be proud.

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Why Booklets are Hot + 3 Tested Methods for Standing Out in the Mail

Jessica Biondo, Marketing Communications Associate, Modern Postcard

Orange may be the new black, but Booklets – dare we say– may be the new Postcards! With orders spiking the last few years, it's no surprise Booklets are a hot commodity with their versatility and super-sized design space. We'll go into more detail below. Plus, if you're looking to shake-up your direct marketing mix, be sure to read our trifecta of tested methods, for products and treatments that demand response and stand out in the mail.

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Modern’s Top 3 Bestsellers + Tips to Get the Most Bang for Your Buck

Alanna Vincent, Marketing Product Manager, Modern Postcard

With over 70 products and limitless custom options in the Modern Postcard line-up, our top 3 bestsellers comes as no big surprise. They’re our longest running products that still outperform newer products when it comes to order frequency. Which proves: tried and true works for a reason and is still relevant with customers today.

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They Say It’s Your Birthday

Jeanine Norlin, Marketing Program Manager, Modern Postcard

As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on my unique day – that entices me to take advantage of the offer.

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics