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Marketing

5 Reasons Why Direct Mail Outperforms Digital Tactics

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

It's proven: people simply enjoy receiving and viewing physical printed media over digitally delivered content. A recent study conducted by the Temple University Center for Neural Decision Making has proved the advantage advertising marketing has over its digital counterpart in the following ways.

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Major League Marketing Pieces for Your Start-Up

Jeanine Norlin, Marketing Program Manager, Modern Postcard

Wouldn't it be great if the "build it and they will come" theory was true for new businesses? But unless you're Kevin Costner creating a field of dreams, you need marketing collateral to help spread the word. While a website, of course, is your leadoff hitter, printed promotional materials are equally as important for building your new brand.

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USPS News: Our 2 Cents on Sunday’s Postage Decrease

Marc Ortiz, Mailing Data Manager, Modern Postcard

On April 10, the US experienced a historic event that hasn’t happened for nearly 100 years: the postage rate for a 1oz letter dropped for the first time since 1919! At that time in history, mail was still being delivered by horses in some areas and air transport for mail was brand new.

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Geek Out With Us for National Postcard Week

Jessica Biondo, Marketing Communications, Modern Postcard

It’s no surprise we stand united as postcard admirers, which is why we’re letting you know National Postcard Week is coming soon. Commencing May 1-7, this unique week celebrates postcard factoids and collectibles. You’re invited to geek out with us as we uncover the history of the postcard. Don’t be square, it’s more fascinating than you think.

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USPS News: Upcoming Postage Decrease

The Marketing Team, Modern Postcard

The United States Postal Service (USPS) has announced that the price of a stamp for a 1oz letter will drop by approximately 2 cents, beginning April 10, 2016. Additionally, a range of postage decreases will affect other USPS mail products, depending on type, size and weight.

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Our postcards look amazing and I always receive outstanding service. It's no wonder that Modern Postcard has become a vital and trusted component of our marketing efforts. Bravo!
Linda Wright
President, Breakfast Serials