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Marketing

Customer Spotlight: The Mannik & Smith Group, Inc.

The Modern Marketing Team

Recent winner of an SMPS Marketing Communications Award for direct mail, The Mannik & Smith Group, Inc. is based out of Maumee, Ohio and provides multi-disciplined consulting services in the architectural, engineering and construction (A/E/C) industry.

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Is Your Company Easy Enough to Do Business With?

Mac McIntosh

Your products or services are often perceived by the market as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer lead generation easier, and making a big impact on your bottom line.

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Print to Click Part 1 – How Direct Mail Drives Prospects Online

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail as the leading contender. In this two-part series, we’ll first explore stats on how direct mail helps drive online purchasing behavior. Next month, we’ll follow up with direct marketing ideas to help improve your online response rates.

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The Craftspeople of Modern Postcard

Alanna Vincent, Marketing Product Manager, Modern Postcard

It's an interesting parallel that San Diego is to craft beer as Modern Postcard is to craft marketing. While our direct mail solutions are not quite as tasty as local breweries’ hoppy concoctions, like them, we take great pride in what separates us from the competition: our in-house craftspeople put much thought, attention to detail and care into their respective trades.

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Choosing Color in Direct Mail Design: Orange Edition

Jessica Biondo, Marketing Communications Program Manager, Modern Postcard

When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you visually get your message across when words may take too long? Here’s a look at the fascinating psychology behind color: orange edition.

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I'm an amateur photographer in Brooklyn. My neighbors love my Brownstone neighborhood photos, and this year I took the leap and started a small greeting card business using my photos! At first, the process seemed intimidating, but the customer service at Modern made it easy. I used the phone and email for help, and everyone was very nice, professional and supportive. The finished product speaks for itself...the cards are gorgeous! I am using them for my personal holiday cards, as well as selling them online and in small local businesses. I can't wait to prepare my second set of photo cards with Modern Postcard.
Edie Hoffmann