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Marketing

The 12 To-Dos of Direct Mail Design

Jessica Biondo, Marketing Communications, Modern Postcard

Just like The 12 Days of Christmas, successful direct mail design can reward you with an abundance of gifts — and by gifts, we mean new customers! They may not come from your true love (get it?), but we’re pretty confident new business will warm your hearts and fill your pockets in the New Year.

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Think Outside the Postcard with Custom Print Options

Alanna Vincent, Marketing Product Manager, Modern Postcard

Getting the right offer in front of the right prospects at the right time will queue up your direct mail campaign for success. However, even with all three of these critical boxes checked, your piece has to be noticed before it can prompt your audience to act. We've found in many cases, the small details do matter and can produce big results.

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3 Ways to Show Clients You're Thankful, All Year Long

By Dave Brennan, Business Development Specialist, Modern Postcard

As we near the Thanksgiving holiday, our thoughts turn to what we are thankful for. There is one thing in business above all else that we should be thankful for – our clients! Without them, we have no business.

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Modern's Holiday Deadlines: How to Save on End-of-Year Campaigns

Jessica Biondo, Marketing Communications, Modern Postcard

The ho-ho-holiday marketing rush is here and so is your opportunity for an avalanche of end–of–year sales. To set your business up for success, we’re including our cheery schedule of deadlines and plan–ahead advice to keep money stuffed in your stockings this season.

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New Service: Direct Ads Take Flight!

Christopher Foster, VP Business Development, Modern Postcard

Out-of-home advertising (OOH) comprises the billboards, transit signs, bus promotions, airport display, and all that is out of the home and in front of an audience. It’s one of the few marketing channels besides digital that is expected to grow. OOH advertising growth is at about 5%, expecting to reach $45 Billion in 4 years. (PriceWaterhouseCooper, "Out-of-home advertising").

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I've been working with Modern Postcard for nearly ten years now. They are the perfect company to go to for my quarterly promotions. I recently had the pleasure of working with one particular rep, who not only helped solve an old issue regarding an order discount, but was strategic in getting my order through the system with great communication and responsiveness. It is this very sort of customer service which will keep me coming back! Thanks!
Kristine Lombardi
Illustrator