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October 2018

Marketing Mad Science: The Power of Print On the Human Mind

Jeanine Norlin, Senior Marketing Manager, Modern Postcard

It sounds eerily supernatural, but there is a powerful and scientifically verified link between print marketing and the human brain. In fact, neuroscience and haptic research studies prove that touching something with your hands helps you process it and commit it to memory. For marketers, that means consumers better absorb and retain messages in print format versus on-screen advertising.

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Modern’s Q4 Seasonal Calendar: Create a Cornucopia of Year-End Sales with Timely Fall Promotions

Jessica Biondo, Marketing Communications Manager, Modern Postcard

The weather may be cooler, but many B2C businesses feel the temperature rise in orders and sales during Q4 thanks to marketing efforts that leverage the season’s big-hitting holidays. B2B companies feel it too, as their clientele is typically prepping for 2019 launches, so revenue can stack up nicely at year end. If you didn’t start your holiday marketing plans during late summer, October is the time to act. Schedule your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and keep profits rocking beyond New Year’s Eve.

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National Speakers Association, Greater Los Angeles Chapter