November 2018

&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands

Modern Postcard

For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing Association (DMA) annual conference! We’ve been a proud exhibitor and print sponsor for countless years, but earlier this summer, an important announcement was delivered that created a lot of office buzz and left us curious about the show’s future.

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Prospect Lists for Your Year-End Push: Retailers Need Sales, Nonprofits Need Donations

Jessica Biondo, Marketing Communications Manager, Modern Postcard

For retailers, nonprofits and other business types, sending successful end-of-year retention campaigns to your house list of existing customers is fairly straightforward. However, creating and launching your holiday or year-end acquisition campaigns to a prospect list is an entirely different challenge. While crafting relevant messaging and offers to a new audience is important, priority number one is finding quality prospects with the highest likelihood of become loyal shoppers or lifelong donors.

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Modern Postcard’s project submission and tracking tools, staff responsiveness and quality of the final product all exceeded our expectations. And the timeline was significantly shorter than if we had kept the project in-house.
Dilpreet Jammu
CEO, Convergent Communication Technologies