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Marketing

Not All Lifetime Value is Created Equal: A Lesson in Housefile Management

Travis Seaton, Vice President of Client Services, CohereOne

Lifetime value is a fairly easy metric to identify within any marketing database and can also be run as a “one off” report at any service bureau if the data is available. The basic premise of LTV is to identify the expected sales that a company should get in return over a period of time after a customer’s initial purchase. Most of the time we look at the 12-month value of a new customer and this time frame can usually be interchangeable with the term LTV.

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Choosing Color in Direct Mail Design: Grayscale Edition

Jessica Biondo, Marketing Communications Manager, Modern Postcard

With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series. Shades of black, gray and white can have a simple yet serious sway not only in print design, but digital too. We’ll explore how they create negative and positive space that can help add visual interest to your messaging and marketing efforts.

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Marketing News: Unwrapping This Season’s Buying Trends

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Every year, as the calendar creeps closer to the most wonderful spending season of the year, marketers from all industries look for new ways to get their brands, products and services noticed amidst an avalanche of holiday competition. From online shopping purists to those who need to see and touch their festive purchases, consumer behavior isn’t one size fits all, and marketers must adapt their strategies to maximize their response rates and ROI. Let’s get cozy and unwrap the latest purchasing developments, plus peek inside how some businesses are handling their seasonal marketing efforts in a modern world.

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Modern’s Last-Chance Print, Mail and Ship Deadlines for Your 2018 Holiday Marketing

Modern Postcard

Once Thanksgiving passes, it feels like the holiday countdown starts rolling along like an out-of-control snowball. And soon, many businesses are in a flurry to get their eleventh-hour marketing promotions prepped and scheduled for launch. If this scenario sounds familiar to you, Modern Postcard has a message of hope. There are still a few remaining options to promote your business during the busy spending season, as long as you move quickly and follow our recommended ideas and production guidelines below.

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&THEN 2018 Conference Recap: Hot Marketing Topics and Where the Show’s Future Stands

Modern Postcard

For the team at Modern Postcard and many other direct marketing professionals, fall is the anticipated season of our industry’s renowned show, the Data & Marketing Association (DMA) annual conference! We’ve been a proud exhibitor and print sponsor for countless years, but earlier this summer, an important announcement was delivered that created a lot of office buzz and left us curious about the show’s future.

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Thank you Modern Postcard for a great job on producing a perfect color match on my art card. I am hugely pleased.
Nancy Sanders
NS Frames