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Marketing

How to Create a Powerful Integrated Marketing Campaign

Erica Quindo, Marketing Program Manager, Modern Postcard

You can retain 89% of your customers on average if you have a strong omnichannel presence. This is because the more often people see your brand, the more familiar they will be with it compared to competitors. This forms a level of trust and credibility that is hard for your competitors to overcome while also keeping you top-of-mind the next time they’re looking to buy.

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Unlimited Options—Creating Custom Direct Mail

Wendy Batara, Senior Marketing Program Manager, Modern Postcard

Print advertising is a versatile medium that differs from other forms of advertising in one interesting way—your customers can physically touch and interact with your ad. While we offer many high-quality products that are proven to be effective, sometimes your campaign requires a more bespoke option. From accentuating an image with a touch of shine to adding a perf to make it easy to remove coupons, there are limitless ways to get creative with your print or mail campaign.

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The Hidden Costs of DIY Mailing

Marc Ortiz, Mailing Operations Manager, Modern Postcard

Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive—this is where the danger lies. The inconspicuous issues for companies who do their own marketing mailings lay in the deals and discounts they didn’t even know they were entitled to. The postal network is vast and complex, so knowing what all your options are and being able to negotiate better rates is essential to running a successful direct mail campaign.

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Balancing Priorities: Why Customer Retention Is So Essential

Modern Postcard

Studies have shown that over 40% of companies focus on customer acquisition while only 18% focus on retention. If this sounds like your business, the good news is that even the smallest shift can have a huge impact.

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The Real Costs Of DIY Printing

Modern Postcard

90% of businesses don’t track how much money they spend on printing in their offices—both for internal notes and external communications.

In general, the average employee prints and throws away up to 22 pieces of paper a day which can mean well over 5000 pieces a year. And this is just one person for general meetings and information.

So when it comes to printing materials for your marketing, these numbers can skyrocket. One typo, an odd color. Every mistake requires another edit, more time, more ink, and sends another old batch to the recycling bin.

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I've been working with Modern Postcard for nearly ten years now. They are the perfect company to go to for my quarterly promotions. I recently had the pleasure of working with one particular rep, who not only helped solve an old issue regarding an order discount, but was strategic in getting my order through the system with great communication and responsiveness. It is this very sort of customer service which will keep me coming back! Thanks!
Kristine Lombardi
Illustrator