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Marketing

Modern’s Q3 Seasonal Calendar: Promo Ideas for Summertime to School Days

Jessica Biondo, Marketing Communications Manager, Modern Postcard

Lazy summer days aren’t an excuse for your sales to trail off. Take advantage of longer shopping days and consumers being in better spending spirits (aka: vacation mode). July is great for scheduling your next 3 months of festive direct mail campaigns and print promotions to help your business engage new customers and dive into a better pool of profits. Note: you will find the download link near the end of this article.

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The GDPR Era: Why Direct Mail Is Personalized and Privacy Compliant

Data privacy is the topic du jour in the business world. And while there’s no shortage of content and different opinions on this subject, one marketing channel is gaining attention for the opportunity it offers to businesses to communicate effectively with customers and relevant prospects in a legally compliant manner – direct mail.

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Booklets and Catalogs: Still Winning in the Digital Age

Jessica Biondo, Marketing Communications Manager, Modern Postcard

ATTN: Print Catalogs Are Alive and Well Technology has been a major market disruptor since the beginning of trade. Every new invention has the potential to unsettle existing markets, and that has been especially true of communications technologies developed as part of the digital world. With email, banner ads, paid search, social media and dozens of other digital marketing methods, print marketing can seem like yesterday’s strategy.

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Live or Remote: Choosing Your Best Marketing Event Format

Mac McIntosh

In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone. Now, of course, technology has changed all that. “Remote” events such as webinars offer options for reaching out to and educating buyers. The advantages of these high-tech formats are many: they can be cheaper, more convenient for both host and attendee, and less time-consuming. Yet there are instances in which in-person events such as “lunch-and-learn” seminars make more sense—when group discussion is important, for example. Your choice to go live or remote will hinge on several factors, including the time needed to present the information, the needs of the customers or prospects you’re targeting, and the physical locations of attendees. Keep in mind these pros and cons when deciding how best to reach your audience.

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Variable Data Printing: The Data You Use Can Make or Break Your Campaigns

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

Using Variable Data Printing (VDP) for your direct mail campaigns allows you to customize each piece during a single print run. Unique text and images can be displayed on each card, creating pieces that are specifically relevant to the end recipient. To do this effectively, you need to start with accurate data to use for personalization, such as first name, company name, location and more. Without clean, usable data, your VDP mailing will not be set up for success.

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Modern Postcard has been an incomparable asset to our arts center. They go above and beyond to make sure our business gets the best possible service.
Martin Allen
Cambridge Multicultural Arts Center