Digital Marketing Advice and Ideas

7 Web Design Flops to Avoid

7 Web Design Flops to Avoid

We hate you break it to you, but there's no perfect website out there – mainly because technology, design and user experience evolve on a day-to-day basis. What is trending in user experience this month, may be passè 2 months from now. Innovation...

Let’s Get Phygital?

Let’s Get Phygital?

Okay, so I'm old enough to have watched the original ONJ "Let’s Get Physical" video on MTV (and for those who don’t know, ONJ is Olivia Newton John). In that video was the greatest 80s hair, sweatbands, leggings and crop-cut tank tops you would...

The Direct Mail Club

The Direct Mail Club

Hi my name is Jeanine, and I think direct mail is cool. There, I said it loud and proud. As a Millennial, I find that not too many of my peers in the marketing profession share my gusto for direct mail. But you know what, that’s ok. While they’re...

How to Profit From Your Social Media Profiles

How to Profit From Your Social Media Profiles

  There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans,...

Social Media Contests & Lessons Learned

Social Media Contests & Lessons Learned

We recently held a contest on Modern’s Facebook page. The premise was simple. As huge fans and supporters of the photography community, let’s have everyone post their best photo and give three people with the most votes a killer prize. Well,...

3 Easy Ways to Tell People What to Do in Social Media

3 Easy Ways to Tell People What to Do in Social Media

Over the past 5 years or so, social media marketing has catapulted to become an important channel within the traditional marketing mix. Not every social network is appropriate for every business, but usually there is at least one that can and...

Dangerous Ground: Focusing on Actuals, Not Trends

Dangerous Ground: Focusing on Actuals, Not Trends

Many small business owners who manage their own online marketing consider website analytics the end-all be-all. I agree that it's important, but even as a certified web guy, I look for trends, not exacts. I measure everything under the sun from...

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