Direct Mail Advice and Ideas
Direct Mail: Creative Dos and Don’ts
When it comes to your direct mail campaign, one of the hardest obstacles may be deciding what creative to include on your mail piece. While everyone has their own idea of what's cool, here are a few ideas for what works: Keep your customers in...
Marketing Frequency and the Ideal Mix
Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?" There are as many answers as there are ways to advertise. But recent research indicates...
Should You Use “Or Current Resident” in Direct Mail?
Using “Or Current Resident” in direct mail marketing can be effective in some situations, but it also comes with tradeoffs. The biggest advantage is deliverability. Adding “Or Current Resident” helps ensure your mail piece is delivered even if the...
What is the difference between Single Use and Multi Use lists?
When purchasing a direct mail list, one of the most important decisions is whether to choose a Single Use or Multi Use mailing list. The difference comes down to how often you are allowed to use the data for marketing campaigns. What Is a Single...
Direct Mail Gets Emotional
With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get...
Purchased Mailing List Deliverability
How Much Undeliverable Mail Should You Expect From a Purchased Mailing List? One of the most common questions marketers ask before purchasing a mailing list is how much undeliverable mail they should expect. The reality is that no mailing list is...
5 Benefits of Using Direct Mail Postcards
Before you decide not to try postcards, you might want to speak with a peppered moth. In pre-industrial England, the best way for a peppered moth to avoid bird-food status was to inherit light coloring, park on a lichen or tree, and blend in. But...
Why direct mail? People look at it!
As consumers, we’re exposed to hundreds of advertising messages per day. Some experts claim that the number is probably more in the thousands and considering the explosion of advertising channels in the last few years, they might be right....