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Direct Mail Advice and Ideas

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How Often Should I Mail?

How Often Should I Mail?

After "What can I expect as a response rate?", mailing frequency is the second most common question that people ask. And my answer is the same... it depends. Actually, this one is a lot easier since the general answer is, "As often as it's...

Direct Mail 101: The Right Call-to-Action

Direct Mail 101: The Right Call-to-Action

Every advertisement, unless it is strictly a branding piece, should have some sort of call-to-action (CTA). Even though many marketers are aware of this optimization technique, it can still be overlooked. The disconnect can often be not...

Letters vs. Postcards: Yes, Age Matters

Letters vs. Postcards: Yes, Age Matters

I often get asked the question, "Which has better response, letters or postcards?"My answer is normally, "It depends."In fact, it depends on several factors, but let's focus on one key factor — age.Many traditional direct marketers swear by letter...

New USPS Rules for Folded Self-Mailers

New USPS Rules for Folded Self-Mailers

In January of next year, the USPS will be changing the rules for folded self-mailers. These regulations will affect both size and orientation. If you're going the no envelope route, you have more than enough time to plan your mail campaigns before...

Direct Mail: Creative Dos and Don’ts

Direct Mail: Creative Dos and Don’ts

When it comes to your direct mail campaign, one of the hardest obstacles may be deciding what creative to include on your mail piece. While everyone has their own idea of what's cool, here are a few ideas for what works: Keep your customers in...

Effective Marketing: Frequency and the Ideal Mix

Effective Marketing: Frequency and the Ideal Mix

Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?" There are as many answers as there are ways to advertise. But recent research indicates...

Ask our Experts – “Or Current Resident” is a Mixed Bag

Ask our Experts – “Or Current Resident” is a Mixed Bag

Question: What is your opinion on using “Or Current Resident” as part of the mail addressing?? Answer: Using “Or Current Resident” is a mixed bag. While it will make sure every Direct Mail piece is delivered unless the address is vacant, it also...

Direct Mail Gets Emotional

Direct Mail Gets Emotional

With digital and social media marketing increasing in popularity each day, many marketers wonder where good old direct mail fits in the mix. Consider one powerful aspect of the direct mail you receive – the emotional connection that you don’t get...

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