Modern Marketing Blog
33 Different Lists You Can Build Within the Consumer List
With the dog days of summer coming to an end, it’s time to switch gears and get cranking on your fall and holiday marketing initiatives. Heading into the one of the busiest retail seasons of the year, you might want to consider tapping into...
7 Easy Ways To Increase Your Income With Past Clients
About the Author Sydni Craig-Hart, The Smart Simple Marketing Mentor, is founder of SmartSimpleMarketing. Known for her easy, strategic and results-focused approach to marketing, she also has the unique ability to find untapped profit centers in...
Personal Branding is a Long Journey
I recently had the privilege of presenting at the American Marketing Association's Art of Marketing Conference, doing a session on Personal Branding. I've been thinking a long time about the primary influences of my life, the ideas and experiences...
3 Ways to Avoid the Stress of Last-Minute Events
You have three, huge, must-finish projects on your plate, plus two upcoming doozies. Out of nowhere, your manager asks you to handle a last-minute event. Needless to say, it's easy to feel overwhelmed. Stop, breathe and remember that there are...
3 Easy Ways to Tell People What to Do in Social Media
Over the past 5 years or so, social media marketing has catapulted to become an important channel within the traditional marketing mix. Not every social network is appropriate for every business, but usually there is at least one that can and...
Customer Success Story
Direct mail lands big gig for photographer Scott AremanScott Areman, a Seattle and Atlanta based commercial portrait photographer, relies on quality printing to help him look his best and put his best foot forward. His latest direct mail campaign...
How Often Should I Mail?
After "What can I expect as a response rate?", mailing frequency is the second most common question that people ask. And my answer is the same... it depends. Actually, this one is a lot easier since the general answer is, "As often as it's...
4 Vital Components of Experience Marketing for Trade Shows
Are you gearing up for a year of trade shows? Then you need a cohesive, experience marketing strategy. Whether you'll be seeing overlapping prospects or completely compartmentalized audiences, now is the right time to lock down your strategy. Here...
Your Ad Campaign. Does It Have Legs?
Coming up with an idea for an advertising campaign is no easy feat. You have to take into consideration your objectives, your competition, the marketplace, your target audience – the list goes on. You have to weave humor (or lack of) together with...
