Modern Marketing Blog
How to Start a Conversation With Direct Mail Campaigns
Despite the rise in popularity of digital marketing over the past few years, direct mail marketing campaigns remain a successful sales tool for businesses to stand out from the competition and gain more customers. According to HubSpot, the Direct...
Direct Mail for Retail Marketing: 5 Ways to Drive Foot Traffic
As anyone in retail knows, getting foot traffic in the door is the best way to generate revenue. This, then, should be the target for retail marketing. With the explosion in digital marketing, many people wonder if retail direct mail still works to...
Real Estate Direct Mail Marketing Campaigns
How many times have you received a direct mail piece in your own mailbox from a local real estate agent? We bet it’s been more times than you can remember – and we’re also certain that no matter if you were in the market to buy or sell, you...
How to Avoid Marketing Panic in Turbulent Times
Recessions, wobbly business cycles, supply and demand fluctuations, high inflation, and various market crises are just some reasons why the economy could find itself on shaky grounds. As you read this, you might even recognize some of these issues...
Direct Mail and Church Marketing are a Match Made in Heaven
It’s true, direct mail and church marketing are meant to be. In this article we’ll explain some key benefits of using direct mail marketing and how this marketing channel has proven to increase church attendance for our existing clients. Churches...
How Healthcare Marketing Benefits From Direct Mail
Direct mail healthcare marketing is far from dead. In fact, since more healthcare marketing companies are realizing the value of offline marketing, the healthcare direct mail sector is flourishing. Direct mail consistently stands out as a viable...
5 Keys to Insurance Direct Mail Marketing
The key to success in the insurance industry is direct mail marketing. Whether it’s commercial, health, auto, or life insurance, direct mail is the best and most effective way to reach potential clients. Insurance direct mail marketing offers a...
What Everyone Gets Wrong About Fitness Direct Mail Marketing
Let’s get right into it. The one thing most people get wrong about fitness direct mail marketing is failing to use segmented, targeted lists. Sure, most clubs target their local area and send out a mailer or two to the community, but failing to...
Restaurant Direct Mail Marketing
There are a few industries where utilizing direct mail marketing is an absolute must. If you are in the business of restaurant and hospitality, this article will provide valuable information on how this channel can get you more patrons through the...