Modern Marketing Trends & Insights
What Nonprofits Need to Know About Securing USPS Postage Discounts
Modern Postcard has proudly been a long-time supporter of nonprofits by offering strategically-aligned direct marketing products and services, plus a unique pricing structure to help serve those who serve the greater good. To date, our team has...
Hey Good Lookin’ – Top 5 Trade Show Design Best Practices
First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. An attention-getting booth design is...
An Insider’s Glimpse into the Direct Mail Crash Course
Modern Postcard hosts numerous Direct Mail Crash Course (DMCC) seminars across the country. Keith Goodman, Modern’s VP of Corporate Solutions, offers successful strategies to help maximize the ROI of your direct marketing programs — and the...
A Tribute to Esther Howland, Mother of the Valentine
Somewhere in Southern California during the early 90s, I had a mini Valentine’s-Day-themed mailbox placed on my elementary school desk. It was covered with stickers and coveted by all my classmates — and I was beyond excited to get dreamy...
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday...
10 Common Proofing Mistakes (That Make You Look Bad)
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there,...
Postcard Design Spotlight: Communication Arts
When using direct mail as part of your marketing mix, the need to grab a reader’s attention is crucial. While people sort through loads of daily mail, you have about 5 seconds to get them to decide whether they read your mailer or toss it into the...
What Is The Perfect Process?
Every company is different, even those that produce the same type of product. Every person is different, even those that produce the same type of work. Take this into account and add in variable elements like climates both environmental and...
Postcard Design Spotlight: Inhabit
Client: Inhabit, inhabitliving.comPromotion: Product promo placed in shipped ordersProduct used: Full color Sumo Size PostcardThe old saying goes “a picture is worth a thousand words”, and this postcard speaks volumes of it. Sometimes, depending on...
