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8 Direct Mail Fails and How to Avoid Them

8 Direct Mail Fails and How to Avoid Them

Not every business lives and breathes direct mail quite like Modern Postcard. And that’s okay, because we likely aren’t experts in your field either. Since our team manages a plethora of marketing campaigns every day, we’ve seen the good and the...

Truths and Myths of Every Door Direct Mail

Truths and Myths of Every Door Direct Mail

For many businesses that rely on Direct Mail to drive revenue, there is some confusion about utilizing Every Door Direct Mail® (EDDM®) for mailings. Is it more cost effective? Does it get results? We’re breaking down the myths and truths of EDDM,...

Choosing Color in Direct Mail Design: Purple Edition

Choosing Color in Direct Mail Design: Purple Edition

While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design that will grab your audience’s attention long enough for them to...

Direct Mail is “On Fleek” with Millennials

Direct Mail is “On Fleek” with Millennials

“Sorry not sorry” to any online marketing devotees out there. Numerous studies show that direct mail advertising to millennials is extremely effective. Do I hear skepticism? Sure, it seems counterintuitive that a generation who grew up on computers...

Why New Movers are Excellent Direct Mail Prospects

Why New Movers are Excellent Direct Mail Prospects

Did you know that on average, consumers spend more than $9,000 on purchases within the first few months following a move*? Your business can reach this first-rate group of prospects with the right mailing list, then reel them in with a killer...

Choosing Color in Direct Mail Design: Red Edition

Choosing Color in Direct Mail Design: Red Edition

When holiday marketing season is in full swing, the color red is unavoidable. It presents its bold hues in seasonal headlines, enticing sales and offers, party invitations and more. But how does red affect your non-holiday marketing designs? Take a...

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