Direct Mail Advice and Ideas
Print to Click Part 1 – How Direct Mail Drives Prospects Online
If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail...
Choosing Color in Direct Mail Design: Orange Edition
When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you...
![[PDF Guide] 10 Essentials for Effective Postcard Design](https://s7q2x4n9.delivery.rocketcdn.me/wp-content/uploads/blog/2016/featured-10-essentials-for-effective-postcard-design.jpg.webp)
[PDF Guide] 10 Essentials for Effective Postcard Design
Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In...
The ABCs of Direct Mail Marketing
Studies from the 2015 DMA Response Rate Report prove direct mail outperforms all digital channels by nearly 700% in terms of response rates. If you haven't integrated direct mail into your marketing mix, now is a great time to graduate to the next...
Modern’s Holiday Deadlines: How to Save on End-of-Year Campaigns
At Modern Postcard we’ve made it easier to save on end-of-year, holiday direct mail campaigns by making sure our customers stay in the know regarding important deadlines during the busiest time of the year. The secret to being a savvy holiday...
The 12 To-Dos of Direct Mail Design
Just like The 12 Days of Christmas, successful Direct Mail design can reward you with an abundance of gifts — and by gifts, we mean new customers! They may not come from your true love (get it?), but we’re pretty confident new business will warm...
7 Ideas for More B2B Direct Mail Sales Leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use...
Back to Basics: 5 Essential Elements for a Successful Direct Mail Piece
We see a lot of direct mail going out our door here at Modern and with each campaign, we like to understand how it performed for our clients. After talking with the most successful campaign managers, we have found that there are a few essential...
What mailer gets the best response?
Any direct marketer has probably asked this question several times in their careers and rightfully so. Selecting the right format is a critical factor in the success of a Direct Mail program, second only to the list in influencing the outcome of a...
