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Choosing Color in Direct Mail Design: Orange Edition

Choosing Color in Direct Mail Design: Orange Edition

When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you...

[PDF Guide] 10 Essentials for Effective Postcard Design

[PDF Guide] 10 Essentials for Effective Postcard Design

Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In...

The ABCs of Direct Mail Marketing

The ABCs of Direct Mail Marketing

Studies from the 2015 DMA Response Rate Report prove direct mail outperforms all digital channels by nearly 700% in terms of response rates. If you haven't integrated direct mail into your marketing mix, now is a great time to graduate to the next...

The 12 To-Dos of Direct Mail Design

The 12 To-Dos of Direct Mail Design

Just like The 12 Days of Christmas, successful Direct Mail design can reward you with an abundance of gifts — and by gifts, we mean new customers! They may not come from your true love (get it?), but we’re pretty confident new business will warm...

7 Ideas for More B2B Direct Mail Sales Leads

7 Ideas for More B2B Direct Mail Sales Leads

When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use...

What mailer gets the best response?

What mailer gets the best response?

Any direct marketer has probably asked this question several times in their careers and rightfully so. Selecting the right format is a critical factor in the success of a Direct Mail program, second only to the list in influencing the outcome of a...

33 Different Lists You Can Build Within the Consumer List

33 Different Lists You Can Build Within the Consumer List

With the dog days of summer coming to an end, it’s time to switch gears and get cranking on your fall and holiday marketing initiatives. Heading into the one of the busiest retail seasons of the year, you might want to consider tapping into...

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