Select Page

Direct Marketing Advice and Ideas

Profitable Headlines: How to Hook Your Customers From the Start

Profitable Headlines: How to Hook Your Customers From the Start

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you...

How to Create Offers That Inspire Action

How to Create Offers That Inspire Action

The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...

The Kids Are Alright: Why Marketers Have Millennials All Wrong

The Kids Are Alright: Why Marketers Have Millennials All Wrong

When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young...

Is it Worth Adding Augmented Reality to Your Print Marketing?

Is it Worth Adding Augmented Reality to Your Print Marketing?

The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on.But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...

Marketing News: Unwrapping This Season’s Buying Trends

Marketing News: Unwrapping This Season’s Buying Trends

Every year, as the calendar creeps closer to the most wonderful spending season of the year, marketers from all industries look for new ways to get their brands, products and services noticed amidst an avalanche of holiday competition. From online...

Holiday Prep in July: Plan Now to Win Sales Later

Holiday Prep in July: Plan Now to Win Sales Later

Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a marketer or business owner,...

Holiday Trends to Empower Your Marketing Decisions

Holiday Trends to Empower Your Marketing Decisions

November is a crucial month for marketers because the holiday season is in full swing, but there’s still some wiggle room to develop strong campaigns and promotional pushes before the New Year. Industry research on how, why and when today’s...

Join Now for 20% Off Print
Free Direct Mail Crash Course Seminar

Archives