Direct Marketing Advice and Ideas

Marketing News: Unwrapping This Season’s Buying Trends

Marketing News: Unwrapping This Season’s Buying Trends

Every year, as the calendar creeps closer to the most wonderful spending season of the year, marketers from all industries look for new ways to get their brands, products and services noticed amidst an avalanche of holiday competition. From online...

Holiday Prep in July: Plan Now to Win Sales Later

Holiday Prep in July: Plan Now to Win Sales Later

Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a marketer or business owner,...

Holiday Trends to Empower Your Marketing Decisions

Holiday Trends to Empower Your Marketing Decisions

November is a crucial month for marketers because the holiday season is in full swing, but there’s still some wiggle room to develop strong campaigns and promotional pushes before the New Year. Industry research on how, why and when today’s...

The Most Interesting Offers in the World!

The Most Interesting Offers in the World!

In the kingdom of direct mail, the offer reigns supreme. Your marketing strategy – whether print, digital, or both – may not always include special offers, but when it does, look to these creative marketing campaigns for inspiration. For this...

Are Your Customers Happy? 4 Tips to Launch Effective Surveys

Are Your Customers Happy? 4 Tips to Launch Effective Surveys

Client satisfaction surveys are a necessary tool to keep a pulse on clients’ impressions of your company. Without their input and ratings, you are basically flying blind — and operating by gut-feel is no way to run a business. Industry trends can...

Direct Mail Design: Simplicity is the Ultimate Sophistication

Direct Mail Design: Simplicity is the Ultimate Sophistication

Creating a postcard mailer can seem complicated, but it need not be. Leonardo Da Vinci is often credited with the saying “Simplicity is the ultimate sophistication.” Translated to English and 500 years later, I’m not certain what context he...

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