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How to Create Offers That Inspire Action

How to Create Offers That Inspire Action

The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your target audience to...

Holiday Prep in July: Plan Now to Win Sales Later

Holiday Prep in July: Plan Now to Win Sales Later

Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a marketer or business owner,...

5 Summer Print Promotions to Spark New Business

5 Summer Print Promotions to Spark New Business

As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months....

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