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Balancing Priorities: Why Customer Retention Is So Essential

Balancing Priorities: Why Customer Retention Is So Essential

When a business first launches, it makes sense that customer acquisition should dominate the initial stages. Over time, these priorities need to shift to create a healthy balance between acquisition and retention. Advertising through multiple...

Profitable Headlines: How to Hook Your Customers From the Start

Profitable Headlines: How to Hook Your Customers From the Start

The importance of having an impactful and attention-grabbing headline cannot be overstated. But just like anything of high quality, crafting an effective headline takes time, focus and an open mind. This article covers the most critical aspects you...

How to Create Offers That Inspire Action

How to Create Offers That Inspire Action

The single objective of any direct mail campaign is to get your recipients to take action.While eye-catching design plays an important role and mailing to the right audience is essential, it’s your offer that will influence your...

Is it Worth Adding Augmented Reality to Your Print Marketing?

Is it Worth Adding Augmented Reality to Your Print Marketing?

The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...

Holiday Prep in July: Plan Now to Win Sales Later

Holiday Prep in July: Plan Now to Win Sales Later

Ah, the glorious days of summer. They’re made for fun in the sun, not preparing marketing plans for holiday celebrations and the busiest spending season of the year, right? We hate to break it to you, but if you’re a marketer or...

5 Summer Print Promotions to Spark New Business

5 Summer Print Promotions to Spark New Business

As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months....

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