Direct Marketing Advice and Ideas
Cracking the Code: How Direct Marketing and Escape Room Adventures Relate
The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a direct marketer? The answer is elementary, my dear...
Print to Click Part 1 – How Direct Mail Drives Prospects Online
If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail...
![[PDF Guide] 10 Essentials for Effective Postcard Design](https://www.modernpostcard.com/wp-content/uploads/blog/2016/featured-10-essentials-for-effective-postcard-design.jpg)
[PDF Guide] 10 Essentials for Effective Postcard Design
Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In...
The Frequency Factor
If you ask an advertising guru what it takes to inform consumers and ultimately move them to action, they'll instantly spout out their golden formula: Reach + Frequency. This marketing truism has been captivating customers since the days of Henry...
They Say It’s Your Birthday
As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on...
How to Set Yourself Up For a Successful Test
It's no secret that testing is an important practice to create a better product, message or process, but many small businesses opt to skip this lucrative step. There are some legitimate reasons as to why this occurs as it could be due to the extra...
Direct Mail in a Digital Manager’s World
Being an Online Marketing Manager, even for a direct mail specialty company like Modern Postcard, I am predisposed to thinking that online advertising is more effective across an assortment of metrics, and in some instances, that's very true.All...
33 Different Lists You Can Build Within the Consumer List
With the dog days of summer coming to an end, it’s time to switch gears and get cranking on your fall and holiday marketing initiatives. Heading into the one of the busiest retail seasons of the year, you might want to consider tapping into...
Don’t Believe Everything You Read
It's a pretty well-known fact that numbers and tests are manipulated by organizations and news media every day. Not necessarily illegally, but simply to support a position they are presenting. Even in psychology, there's a well-known phenomenon...