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Print Marketing Advice and Ideas

Booklets and Catalogs: Still Winning in the Digital Age

Booklets and Catalogs: Still Winning in the Digital Age

ATTN: Print Catalogs Are Alive and WellTechnology has been a major market disruptor since the beginning of trade. Every new invention has the potential to unsettle existing markets, and that has been especially true of communications technologies...

Let’s Celebrate National Postcard Week!

Let’s Celebrate National Postcard Week!

Clearly by our name, we specialize in modern postcard campaigns. However, centuries before our business and direct mail marketing even existed, the printed postcard left its mark with a fascinating history worth honoring. National Postcard Week...

Choosing Color in Direct Mail Design: Green Edition

Choosing Color in Direct Mail Design: Green Edition

You’re in luck! Green is the hue of choice in the next edition of our popular color series, which helps marketers and designers understand the psychological importance of color in not only print promotions, but digital too. After all, green is the...

5 Overlooked Print Promotions to Help Ring in Seasonal Sales

5 Overlooked Print Promotions to Help Ring in Seasonal Sales

With a blink of an eye, summer has drifted away and we’re now on the brink of the heaviest buying season of the year. And while you may have your online and offline marketing campaigns locked and loaded, we’ve highlighted simple, yet often...

Direct Mail Design: Simplicity is the Ultimate Sophistication

Direct Mail Design: Simplicity is the Ultimate Sophistication

Creating a postcard mailer can seem complicated, but it need not be. Leonardo Da Vinci is often credited with the saying “Simplicity is the ultimate sophistication.” Translated to English and 500 years later, I’m not certain what context he...

Choosing Color in Direct Mail Design: Purple Edition

Choosing Color in Direct Mail Design: Purple Edition

While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design that will grab your audience’s attention long enough for them to...

5 Summer Print Promotions to Spark New Business

5 Summer Print Promotions to Spark New Business

As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months....

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