Print Marketing Advice and Ideas

Choosing Color in Direct Mail Design: Grayscale Edition

Choosing Color in Direct Mail Design: Grayscale Edition

With plenty of gray skies, wintry white snow days and the somber feelings that can come after the highs of the holidays, January sets the mood for the next edition of our popular color series – or in this case, we’ll call it a lack of color series....

Marketing Mad Science: The Power of Print On the Human Mind

Marketing Mad Science: The Power of Print On the Human Mind

It sounds eerily supernatural, but there is a powerful and scientifically verified link between print marketing and the human brain. In fact, neuroscience and haptic research studies prove that touching something with your hands helps you process...

Booklets and Catalogs: Still Winning in the Digital Age

Booklets and Catalogs: Still Winning in the Digital Age

ATTN: Print Catalogs Are Alive and WellTechnology has been a major market disruptor since the beginning of trade. Every new invention has the potential to unsettle existing markets, and that has been especially true of communications technologies...

Let’s Celebrate National Postcard Week!

Let’s Celebrate National Postcard Week!

Clearly by our name, we specialize in modern postcard campaigns. However, centuries before our business and direct mail marketing even existed, the printed postcard left its mark with a fascinating history worth honoring. National Postcard Week...

Choosing Color in Direct Mail Design: Green Edition

Choosing Color in Direct Mail Design: Green Edition

You’re in luck! Green is the hue of choice in the next edition of our popular color series, which helps marketers and designers understand the psychological importance of color in not only print promotions, but digital too. After all, green is the...

5 Overlooked Print Promotions to Help Ring in Seasonal Sales

5 Overlooked Print Promotions to Help Ring in Seasonal Sales

With a blink of an eye, summer has drifted away and we’re now on the brink of the heaviest buying season of the year. And while you may have your online and offline marketing campaigns locked and loaded, we’ve highlighted simple, yet often...

Direct Mail Design: Simplicity is the Ultimate Sophistication

Direct Mail Design: Simplicity is the Ultimate Sophistication

Creating a postcard mailer can seem complicated, but it need not be. Leonardo Da Vinci is often credited with the saying “Simplicity is the ultimate sophistication.” Translated to English and 500 years later, I’m not certain what context he...

Join Now for 20% Off Print
Free Direct Mail Crash Course Seminar

Archives