Modern Marketing Trends & Insights
Let’s Celebrate National Postcard Week!
At Modern Postcard, we’re known for leveraging postcard campaigns to connect businesses with their audiences. Yet, the history of the postcard predates our company and the concept of Direct Mail Marketing by centuries.
The Most Complete Direct Mail Guide Just Released
Modern Postcard is excited to announce the release of our comprehensive Direct Mail Guide!Our guide is meant to serve as an exhaustive source of knowledge on direct mail marketing, covering a myriad of relevant tips, informative details, and...
Direct Mail strategies for the holiday retail marketing season
When it comes to retail marketing, do companies still use Direct Mail? This is a question we receive from time to time, especially from small business owners with zero or limited experience with Direct Mail Marketing. While some of the world’s...
Modern Postcard’s Direct Mail Crash Course – Sponsored by the USPS®
Our popular Direct Mail Crash Course is a free, half-day seminar for anyone who wants to learn more about direct mail marketing and how this channel can help a business of any size grow and retain its customer base. Presenting this course is Keith...
Restaurant Direct Mail Marketing
There are a few industries where utilizing direct mail marketing is an absolute must. If you are in the business of restaurant and hospitality, this article will provide valuable information on how this channel can get you more patrons through the...
How to Segment Your Website Visitors – and Max the ROI of Your Direct Mail Retargeting Program
The cost of irrelevant marketing is high with today’s customer. Because 47% of customers say that just ONE irrelevant experience can push them to switch to a competitor. Customer segmentation can help you avoid that “irrelevance” disaster – and...
Designing and Printing Booklets
While they say not to judge a book by its cover, the same is not true for your marketing collateral and certainly not true when designing booklets. This medium is meant for pizazz! A booklet is like the prima ballerina of marketing collateral – it...
Employee Spotlight: Pat Sahli, Lead Prepress Specialist
1.) Hi Pat! Could you please briefly tell us what a Lead Prepress Specialist does?Basically, prepress is responsible for checking and assembling (paginating) the press-ready files that will print onto a set of plates and then making the plates and...
CBD Marketing Restrictions and Solutions
There is something so exciting about an emerging industry. As marketers, we jump at the opportunity to explore new ways to connect with people and expand a brand’s reach. It’s true that every industry has its own challenges to overcome, but with...
