It’s nearing mid-December and you’re scrambling for ideas to launch your holiday marketing campaign. If this scenario sounds like your current state of business affairs, Modern Postcard has a message of hope. There are still a few remaining options to promote your business during the heavy spending season, as long as you move swiftly and adhere to our recommended ideas and production guidelines below.
November is a crucial month for marketers because the holiday season is in full swing, but there’s still some wiggle room to develop strong campaigns and promotional pushes before the New Year. Industry research on how, why and when today’s consumers choose to open their wallets during the heaviest spending season can help your business market smarter and spend more wisely. We’ve included some of the latest seasonal marketing trends and statistics to keep you informed and empowered as you launch your holiday campaigns.
Are you looking for a way to increase your marketing footprint with relatively little effort? Look no further! The USPS® has been testing a service since April called Informed Delivery, and they recently made some improvements. The newly released (and revamped) service now includes some useful features that can easily turn a direct mail campaign into a multichannel effort, increasing impressions and adding interactive content.
With a blink of an eye, summer has drifted away and we’re now on the brink of the heaviest buying season of the year. And while you may have your online and offline marketing campaigns locked and loaded, we’ve highlighted simple, yet often overlooked promotions that can boost your year-end and New Year sales.
In the kingdom of direct mail, the offer reigns king. Your marketing strategy – whether print, digital, or both – may not always include special offers, but when it does, look to these creative marketing campaigns for inspiration. For this edition, we’ll cover what works best for motivating your audience to take action by reviewing direct mail campaigns that have presented some too-good-to-ignore promotions.