March 2012

Effective Marketing: Frequency and the Ideal Mix

Fred Hernandez, Director of Marketing for Modern Postcard

Two common questions we get asked by our clients are, "What is the most effective way to advertise and market my business?" And, "How often should I advertise?"

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Customer Success Story – Art Post Gallery

Who is Art Post Gallery — what do you do, and who are your customers? We are a retail art gallery featuring original art from virtually all over the world. Typical price points are in the $1,500 to $5,000 range, i.e. high end “decorative” art, but not big name, collectable art that trades in world markets. We have a very large selection of beautiful traditional paintings, contemporary art, plus a wide range of transitional paintings.

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When Your Customers Move, When Do You Find Out?

Arnie Cohen, Mailing Services Manager for Modern Postcard

When should you use our Mailing Services? The answer is easy: every time you mail. In fact, we provide you with NCOALink® change-of-address processing absolutely free.

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Are You Ready for the New Facebook?

Derek Gates, Online Marketing Manager

Don't you just hate it when you get a shiny new toy, like a computer, and the second you get it home, a newer technology is announced and suddenly you feel deflated?

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A We-We Brochure is a Sales Killer

Wendy Batara, Marketing Program Manager, Modern Postcard

Four tips that will motivate people to read your brochure - Marketing isn't about using just one medium to spread the word about your business. It's about getting customers and keeping them.

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As a premiere source for finding photographers globally, we need a reliable company to print and deliver our direct mail campaigns to clients. Modern Postcard has continuously delivered quality work with amazing customer service. Their reps go above and beyond to get the job done right.
Peter Clark
Peter Clark, Wonderful Machine