August 2012
The Life of a Creative & Mastering Rejection
Friday, August 31, 2012What is it like to be a creative in the marketing/advertising world? Well, it's exciting, challenging, fun, hilarious and sometimes — frustrating.
» More...
Successful Multi-Channel Marketing Takes the Right Timing
Wednesday, August 29, 2012Effective marketers will attest to the effectiveness of running multi-channel marketing programs, such as combining email and direct mail for maximum response and results.
» More...
Letters vs. Postcards: Yes, Age Matters
Thursday, August 23, 2012I often get asked the question, "Which has better response, letters or postcards?"
My answer is normally, "It depends."
» More...
Dangerous Ground: Focusing on Actuals, Not Trends
Friday, August 10, 2012Many small business owners who manage their own online marketing consider website analytics the end-all be-all. I agree that it's important, but even as a certified web guy, I look for trends, not exacts.
» More...
For Best Results, Your Marketing Needs a Call to Action
Friday, August 3, 2012Our Marketing Coordinator here at Modern recently pulled extra prints to be used in our free Sample Kits.
» More...
Subscribe
