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11 Questions That Make Direct Mail Pay for Itself

Just like any aspect of your business — whether it's financial, marketing, developing a new product or hiring a sales staff — your direct mail needs to have a plan. This especially holds true in marketing: You are investing your hard earned money (or the owner of your company's money), and you need to get a return on this investment.

Here are some of the things you need to look at to have the highest potential for success.

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We use Modern Postcard's data services as our only source for direct marketing lists. Of all the sources we have used in our portrait studio, Modern's is the easiest to access, and has consistently been more accurate than other commercial sources.
Bill Keane, Owner
Keane Studios LLC