11 Questions That Make Direct Mail Pay for Itself
Just like any aspect of your business — whether it's financial, marketing, developing a new product or hiring a sales staff — your direct mail needs to have a plan. This especially holds true in marketing: You are investing your hard earned money (or the owner of your company's money), and you need to get a return on this investment.
Here are some of the things you need to look at to have the highest potential for success.
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