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11 Questions That Make Direct Mail Pay for Itself

Just like any aspect of your business — whether it's financial, marketing, developing a new product or hiring a sales staff — your direct mail needs to have a plan. This especially holds true in marketing: You are investing your hard earned money (or the owner of your company's money), and you need to get a return on this investment.

Here are some of the things you need to look at to have the highest potential for success.

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Modern Postcard’s project submission and tracking tools, staff responsiveness and quality of the final product all exceeded our expectations. And the timeline was significantly shorter than if we had kept the project in-house.
Dilpreet Jammu
CEO, Convergent Communication Technologies