Did You Just Call My Cat Fat?
Monday, March 4, 2013In a previous post, I talked about the importance of creating an offer that is relevant for your audience.
Direct Mail 101: Using Email as a Touch Point in the Direct Mail Process
Monday, February 25, 2013I don't think it is any surprise that utilizing different touch points is usually an effective practice with any direct mail campaign.
Stop Feeding the Fear
Wednesday, February 13, 2013The other night, I was watching the superbly frightening TV show, American Horror Story. And one of the characters said this, “The more you fear something, the more power you give it.”
New Movers, Big Spenders
Friday, February 1, 2013You've moved at some point or another, probably a few times. So, you're likely to be familiar with the spending spree typically ignited by such a big change.
Did You Just Call My Cat Fat?
Friday, January 25, 2013The importance of providing relevant offers.
Subscribe
