With Valentine’s Day fast approaching, it’s easy for our salesforce to think fondly of clients and how much they mean to our company. We understand great client retention requires a business strategy that goes beyond offering the lowest price or fastest service, because value holds more weight than price for many customers.
Somewhere in Southern California during the early 90s, I had a mini Valentine’s-Day-themed mailbox placed on my elementary school desk. It was covered with stickers and coveted by all my classmates — and I was beyond excited to get dreamy sentiments, cards, notes and candies "mailed" to me, on one very special holiday.
In our world of marketing, there are clear trends that come and go, with a first-mover and Johnny-come-lately. In 2016, the design and creative trends are falling in line with fashion, where old styles are re-invented in new ways, and technology drives innovative design decisions.
Choosing the right prospect list to work with can make a huge difference in the victory of your next direct mail campaign. Now that we're officially marketing in 2016, it's a good idea to brush-up on how to select the best list in order to help your business gain new customers and improve sales well beyond the New Year.
Our team frequently gets inquiries about Every Door Direct Mail® (EDDM®) and if our company supports it — and our answer is "yes, absolutely!" Modern Postcard supports this service in-house and can eliminate the burden of all of the hand processing that EDDM entails, saving you time and money.