With over 70 products and limitless custom options in the Modern Postcard line-up, our top 3 bestsellers comes as no big surprise. They’re our longest running products that still outperform newer products when it comes to order frequency. Which proves: tried and true works for a reason and is still relevant with customers today.
As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on my unique day – that entices me to take advantage of the offer.
I am sitting in my hotel room overlooking Times Square with snow flurries just starting – quite different from the pleasant weather back home in Carlsbad. What brought me to the Big Apple? I’ve been hosting our Direct Mail Crash Course Seminars all week at the Direct Marketing Association (DMA) Headquarters in New York City. It’s been a great week, full of new faces and new stories – and before I fly out to my next seminar in Cincinnati, I’d like to share my NYC experience.
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there, making me cringe on behalf of the individual or company that committed serious proofing crime.