Studies from the 2015 DMA Response Rate Report prove direct mail outperforms all digital channels by nearly 700% in terms of response rates. If you haven’t integrated direct mail into your marketing mix, now is a great time to graduate to the next level — that is, if you want to drive new business!
Creating print ads may seem like a simple branding activity or creative process, but leaving out vital message, image and offer strategies means you are shutting out qualified prospects. Expert in B2B lead generation, Mac McIntosh gives real, must-know advice in making print advertising work hard for your business.
Based in Tucson, Arizona, Amped Marketing is a multi-disciplinary advertising and design studio. Simply by viewing their website and branding, you will see the team’s futuristic level of design, creativity and wicked sense of humor. Learn how they recently used Modern Postcard booklets to promote their agency.
With Valentine’s Day fast approaching, it’s easy for our salesforce to think fondly of clients and how much they mean to our company. We understand great client retention requires a business strategy that goes beyond offering the lowest price or fastest service, because value holds more weight than price for many customers.
Somewhere in Southern California during the early 90s, I had a mini Valentine’s-Day-themed mailbox placed on my elementary school desk. It was covered with stickers and coveted by all my classmates — and I was beyond excited to get dreamy sentiments, cards, notes and candies "mailed" to me, on one very special holiday.