U.S. Postal Service has been temporarily suspended in the Houston area and beyond due to Hurricane Harvey. Possible delays to shipped orders in impacted regions may also occur. Below are the latest updates, and Modern Postcard will continue to monitor USPS® and UPS® news related to the storm.
Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements impact response rates for every direct mail campaign you launch, plus any coordinated digital advertising. Let’s take a dive into the deeper meanings of the color blue and its many marketing-related benefits.
The complaint is a common one among business-to-business companies that depend on direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and direct mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my mailings?”
That’s a wrap! After months of planning, filming and editing, Modern Postcard has made its debut on the silver screen. Okay, maybe that’s a little overhyped, but we are very proud to announce the release of our new online video collection, featuring eight informative segments. Now, we can educate our clients on direct mail marketing and the benefits of working with Modern in the quick and convenient manner only online videos can provide.
For many businesses that rely on direct mail to drive revenue, there is some confusion about utilizing Every Door Direct Mail® (EDDM®) for mailings. Is it more cost effective? Does it get results? We’re breaking down the myths and truths of EDDM, so your business can choose wisely and get the most out of your direct marketing campaigns.