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Back to Basics: 5 Essential Elements for a Successful Direct Mail Piece

Derek Gates, Online Marketing Manager for Modern Postcard

We see a lot of direct mail going out our door here at Modern and with each campaign, we like to understand how it performed for our clients. After talking with the most successful campaign managers, we have found that there are a few essential elements to every direct mail piece and we would like to pass those on to you.

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Our Color Experts Want To Save You Time

Alanna Vincent, Marketing Program Manager, Modern Postcard

Color management can be time consuming and cumbersome if it’s not a part of your daily routine. But it’s a needed step when printing, and we have the resources here to help! We’ve improved our workflow so we can now accept your files as you have them (RGB, Pantone, CMYK, etc.), and we’ll take care of the color conversion for you.

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Trigger Mailing Lists – Timing is Everything!

Dan Anglin, List & Data Solutions Manager for Modern Postcard

The old cliché “timing is everything” is very often the case with direct mail marketing. Hitting the right person at the right time with your offer is the perfect scenario for a high performing direct mail campaign.

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Education, Actually, Is All Around Us

By: Christopher Foster, VP of Marketing

One of my favorite movies is “Love, Actually”, where multi-layered stories overlap to show perspectives of love and relationships. One of my favorite scenes is in the beginning where we see an airport filled with people reuniting.

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What Is The Perfect Process?

Derek Gates, Online Marketing Manager for Modern Postcard

Every company is different, even those that produce the same type of product. Every person is different, even those that produce the same type of work.

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I am very pleased with my most recent job from Modern Postcard. Even tho' I sent what were probably confusing instructions and substandard images, the layout, design, color, and printing results were excellent. Job was done on time and shipped to me immediately, so I was able to meet a mailing deadline. I will continue to use Modern Postcard's services, because nobody else I have tried comes even close to their quality and reliability. I have already received lots of compliments on the most recent card. I highly recommend Modern Postcard, especially for people in the arts, where quality of image counts for a lot.
Martha Daniels Ceramics