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Print to Click Part 1 – How Direct Mail Drives Prospects Online

Wendy Batara, Sr. Marketing Program Manager, Modern Postcard

If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail as the leading contender. In this two-part series, we’ll first explore stats on how direct mail helps drive online purchasing behavior. Next month, we’ll follow up with direct marketing ideas to help improve your online response rates.

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The Craftspeople of Modern Postcard

Alanna Vincent, Marketing Product Manager, Modern Postcard

It's an interesting parallel that San Diego is to craft beer as Modern Postcard is to craft marketing. While our direct mail solutions are not quite as tasty as local breweries’ hoppy concoctions, like them, we take great pride in what separates us from the competition: our in-house craftspeople put much thought, attention to detail and care into their respective trades.

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Choosing Color in Direct Mail Design: Orange Edition

Jessica Biondo, Marketing Communications Program Manager, Modern Postcard

When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you visually get your message across when words may take too long? Here’s a look at the fascinating psychology behind color: orange edition.

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Ten Internet Marketing Ideas

Mac McIntosh

Not every business has the luxury of employing a full web team of strategists, designers and SEO gurus to keep online marketing efforts running efficiently. For small to mid-sized businesses, expert in B2B lead generation Mac McIntosh narrows down 10 quick and effective changes you can make today to improve the user experience of your website.

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[PDF Guide] 10 Essentials for Effective Postcard Design

Jessica Biondo, Marketing Communications Program Manager, Modern Postcard

Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In this free PDF download, you’ll learn our top 10 tips to create postcard campaigns that perform.

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I received the postcards today, and they look fantastic! You guys did an excellent printing job. I will definitely continue to use Modern Postcard for all of my printing needs. I couldn't be happier with the incredible customer service and beautiful finished product.
Jennifer Blum
Clipper Mill