I am sitting in my hotel room overlooking Times Square with snow flurries just starting – quite different from the pleasant weather back home in Carlsbad. What brought me to the Big Apple? I’ve been hosting our Direct Mail Crash Course Seminars all week at the Direct Marketing Association (DMA) Headquarters in New York City. It’s been a great week, full of new faces and new stories – and before I fly out to my next seminar in Cincinnati, I’d like to share my NYC experience.
I can’t help it: grammatical errors, typos and layout mishaps literally jump off the page, pleading for me to fix them. Whether I’m glancing over a restaurant menu, driving by billboards, or navigating my daily inbox of emails – they’re all there, making me cringe on behalf of the individual or company that committed serious proofing crime.
Co-mail is a smart mailing solution that has been around for decades – and has mainly been used by marketers from large corporations boasting significant mail volumes. With co-mail, these large mailings were the only way companies could participate and save big due to postal savings gained from co-mail and other strategies. Unfortunately, small to mid-size business marketers with modest mailings were forced to pay higher postage rates because of the inability to sort smaller mailings into the lower postage categories.
David Rochkind produces visual media for commercial, non-profit and editorial clients. Whether shooting still photography or producing a short film, David’s passion resides in telling stories that give a voice to people and communities who deserve to be heard. Having traveled to a number of poverty stricken countries, David has documented some of the most difficult and challenging health issues of our time, producing films that inspire action and motivate change.