Recent winner of an SMPS Marketing Communications Award for direct mail, The Mannik & Smith Group, Inc. is based out of Maumee, Ohio and provides multi-disciplined consulting services in the architectural, engineering and construction (A/E/C) industry.
Last month, we explored industry statistics relating to how direct mail helps drive online purchasing behavior. Now that you’re equipped with knowledge, here’s a collection of ideas you can start implementing right away to improve online response rates through the power of targeted direct mail marketing.
In the kingdom of direct mail, the offer reigns king. Your marketing strategy — whether print, digital, or both — may not always include special offers or promotions, but when it does, look to these creative marketing campaigns for inspiration. For this edition of The Most Interesting Offers in the World!, we’ll take a closer look at what works best for birthday promotions.
Your products or services are often perceived by the market as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer lead generation easier, and making a big impact on your bottom line.
If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail as the leading contender. In this two-part series, we’ll first explore stats on how direct mail helps drive online purchasing behavior. Next month, we’ll follow up with direct marketing ideas to help improve your online response rates.