As we near the Thanksgiving holiday, our thoughts turn to what we are thankful for. There is one thing in business above all else that we should be thankful for – our clients! Without them, we have no business.
The ho-ho-holiday marketing rush is here and so is your opportunity for an avalanche of end–of–year sales. To set your business up for success, we’re including our cheery schedule of deadlines and plan–ahead advice to keep money stuffed in your stockings this season.
Whether your business deals in B2B or B2C, you likely have customers. If you have customers, you’re bound to come across someone who’s unhappy about something — even if your company is known for quality products and stellar service. In the spirit of Halloween, we understand some customer service situations can be frightening for those on the front lines, taking the calls and emails.
Out-of-home advertising (OOH) comprises the billboards, transit signs, bus promotions, airport display, and all that is out of the home and in front of an audience. It’s one of the few marketing channels besides digital that is expected to grow. OOH advertising growth is at about 5%, expecting to reach $45 Billion in 4 years. (PriceWaterhouseCooper, "Out-of-home advertising").
Direct mail done right can be a freakishly effective ingredient in your marketing brew; however, there are some scary blunders that can make your campaigns less treat and more trick. Here are 8 mishaps you can avoid so your next campaign doesn’t turn into a direct mail nightmare.