In the kingdom of direct mail, the offer reigns king. Your marketing strategy — whether print, digital, or both — may not always include special offers or promotions, but when it does, look to these creative marketing campaigns for inspiration. For this edition of The Most Interesting Offers in the World!, we’ll take a closer look at what works best for birthday promotions.
Your products or services are often perceived by the market as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer lead generation easier, and making a big impact on your bottom line.
If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail as the leading contender. In this two-part series, we’ll first explore stats on how direct mail helps drive online purchasing behavior. Next month, we’ll follow up with direct marketing ideas to help improve your online response rates.
It's an interesting parallel that San Diego is to craft beer as Modern Postcard is to craft marketing. While our direct mail solutions are not quite as tasty as local breweries’ hoppy concoctions, like them, we take great pride in what separates us from the competition: our in-house craftspeople put much thought, attention to detail and care into their respective trades.
When creating your direct marketing piece, headlines and body copy matter. However, the colors and imagery you choose matter even more, as prospects will subconsciously scan your piece right out of the mailbox in mere seconds. So, how do you visually get your message across when words may take too long? Here’s a look at the fascinating psychology behind color: orange edition.