While 80% of the success of your direct mail relies on a combination of mailing to the right audience with the right offer and message, the other 20% relies on an impactful design. That’s why choosing the right mix of fonts and color treatments play an important role in the overall response and success of your direct mail campaigns.
As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months. That’s a big opportunity for all types of businesses.
Numerous studies show that direct mail advertising to millennials is extremely effective. Sure, it seems counterintuitive that a generation who grew up on all things digital would be best influenced by print media, but never judge a book by its cover.
Our team has made it incredibly simple and affordable for nonprofits to promote their causes through print promotions and direct mail campaigns – and now, we’ve made securing special nonprofit postage rates even easier.
The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a direct marketer? The answer is elementary, my dear readers.