Direct Marketing Advice and Ideas
The Kids Are Alright: Why Marketers Have Millennials All Wrong
When the rock band The Who released the song “The Kids Are Alright” in 1966, it became an anthem for the band and an entire generation. For Millennials however, their anthem has been less than kind with lyrics lambasting them as a group of young...
Adding Augmented Reality Into Print Marketing
The augmented reality market is set to be worth $19 billion by 2024 making it an incredibly new and exciting technology to keep your eye on. But just like any other new tech, knowing how to use it effectively in your marketing is difficult and its...
Rock-Paper-Scissors: Marketing Attribution
The proliferation of channels has been a game-changer for marketers in many significant ways, as there are now countless tactics and platforms for driving customer engagement. This variety is great since the average prospective customer in today’s...
5 Summer Print Promotions to Spark New Business
As the weather shifts from cool to warm, a psychological shift in consumer spending also occurs. Vacations, home improvements, outdoor events, child care, school supplies and dozens of other market segments get a boost during the summer months....
How Direct Marketing and Escape Room Adventures Relate
The goal was simple: work together as a team to uncover clues, solve puzzles and achieve success — all before time runs out. Does this phrase describe an adventure game or a day in the life of a direct marketer? The answer is elementary, my dear...
How Direct Mail Drives Prospects Online
If you want to drive website traffic and online sales, you need to think about which marketing channels are going to be the most effective. As a marketing program manager who has tried various channels over the years, I’m going to place direct mail...
![[PDF Guide] 10 Essentials for Effective Postcard Design](https://www.modernpostcard.com/wp-content/uploads/blog/2016/featured-10-essentials-for-effective-postcard-design.jpg.webp)
[PDF Guide] 10 Essentials for Effective Postcard Design
Are you familiar with all the content and layout components that make up a successful flat postcard design? We’re talking about strategically-designed postcards that stand out in the mail and garner a better response from your target audience. In...
Direct Mail Birthday Campaigns
As another 29th birthday approaches for me, I’m reminded of the power of marketing around this personal milestone. I absolutely love seeing what brands send me in the mail on my birthday. There’s something about a special promotion – just for me on...
How to Set Yourself Up For a Successful Test
It's no secret that testing is an important practice to create a better product, message or process, but many small businesses opt to skip this lucrative step. There are some legitimate reasons as to why this occurs as it could be due to the extra...