Modern Marketing Blog
Postcard Retargeting Best Practice #1 – Tell Your Story To Drive Response
Storytelling is a key skill that most marketers value, and many have begun to use in their messaging. All of the cognitive studies have shown that storytelling makes a stronger, longer-lasting impact on customers and memory. Add that to the...
Tracking Response and ROI for Your Mail Campaigns
One of the biggest benefits of direct mail marketing is that it’s highly measurable. Yes, you read that right: direct mail is highly measurable. Direct mail has an average $12 return for every $1 spent, with response rates ranging between 4.9-9%...
Direct Mail Statistics
Perhaps now more than ever, in a world where everyone seems to be soliciting your marketing dollars, it can sometimes be difficult to allocate budget and feel good about it. That’s why we have complied a few direct mail statistics to consider, and...
Introducing the Direct Mail 101 Webinar
Many marketers ask: why use direct mail with all of the options in today’s marketing? But the more relevant question is: why do I still see direct mail everywhere I look? At Modern Postcard we know the answer, but it wouldn’t be enough just to tell...
Study: The Impact of Reading Print
Recent MRI and EEG brain wave measurement studies show how print marketing leaves a deeper impression and more engagement. In a study titled “A Bias for Action – The Neuroscience Behind the Response-Driving Power of Direct Mail” by Canada Post/True...
Print + Digital Technologies = Postcard Retargeting
Print + Digital Technologies = Postcard Retargeting FREE webinars hosted by industry expert, Christopher Foster, VP of New Business at Modern Postcard. Open Q&A session included. Most people visit a website of a brand to...
![Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]](https://www.modernpostcard.com/wp-content/uploads/blog/2019/featured_customrecords.jpg)
Tips for Retention Marketing [Hint: We’ve Seen 15X ROI]
For most businesses, it’s more expensive to acquire new customers than it is to retain existing ones. If a prospect has responded to your acquisition marketing efforts in a positive way, and then made the effort to buy your products or sign up for...
Unlimited Options: Creating Custom Direct Mail
Print advertising is a versatile medium that differs from other forms of advertising in one interesting way: your customers can physically touch and interact with your ad. While we offer many high-quality products that are proven to be effective,...
Choosing Color in Direct Mail Design: Blue Edition
Our popular color series continues to show how thoughtful color choice can help your business break through the subconscious and avoid the conscious “no” of the consumer. Different hues for backgrounds, fonts, images and other design elements...